It is the nation's leading, research-based news generation company. 72Point operates as a branch of the larger, SWNS Media Group — an independent press and picture agency originally founded over 40 years ago in Bristol, England. The company works in the fine line between ad agencies and traditional newsrooms, creating newsworthy content commissioned by brands who want their voices heard.
Working as a Senior Editorial Manager, my role is not only to be the main creative force for a plethora of data-first news content, but also have a deep understanding of earned media, the news landscape, and an unmatched ambition to improve internal creative processes.
Behind every computer screen is a human being. That's the first thing I keep in mind when I'm working. I want to make sure everything I do has a humanistic element behind it. I let my creativity and organizational skills take the limelight, but I keep it all in check just by offering a welcoming, warming tone.
UserTesting | BACK TO BLACK FRIDAY
A survey commissioned by UserTesting explored the topic of Black Friday and Cyber Monday, asking respondents about their shopping habits and attitudes to the annual shopping ‘event’.
Donatos | PIZZA PURVEYORS
For this earned media campaign on behalf of Donatos, we wanted to find out what makes pizza-loving Americans tick.
Mattress Firm
Campaign Name: COMFORT ZONE Campaign Highlights: 74 pieces of coverage 2.9 million coverage views Coverage Highlights: 1. Fox News 2. New York Post 3. Yahoo! News
PhotoMath
Campaign Name: HOMEWORK HELPERS Campaign Highlights: 89 pieces of coverage 72 average DA Coverage Highlights: 1. 3rd Hour of TODAY 2. Mom.com 3. Yahoo! Life
Outdoorsy
Campaign Name: BEST VACATIONS Campaign Highlights: 9.3 million coverage views 1.7 million national views Coverage Highlights: 1. Today Show 2. The Epoch Times 3. iHeart Radio
Zesty Paws
Campaing Name: PETS AND PARTNERS Campaign Highlights: 86 pieces of coverage 70 average DA Coverage Highlights: 1. Fox News 2. People 3. Edge Media
Wisetail
Campaign Name: REMOTE WORK UPDATE Campaign Highlights: 126 pieces of coverage 74 average DA Coverage Highlights: 1. Yahoo! Life 2. Ladders 3. Radio.com
GoDaddy
Campaign Name: ENTREPRENEURS Campaign Highlights: 64 pieces of coverage 8.7 million coverage views Coverage Highlights: 1. New York Post 2. Yahoo! Life 3. USA Today Money
© Joe Staples 2023