It is the nation's leading, research-based news generation company. 72Point operates as a branch of the larger, SWNS Media Group — an independent press and picture agency originally founded over 40 years ago in Bristol, England. The company works in the fine line between ad agencies and traditional newsrooms, creating newsworthy content commissioned by brands who want their voices heard.
My role
Working as a Senior Editorial Manager, my role is not only to be the main creative force for a plethora of data-first news content, but also have a deep understanding of earned media, the news landscape, and an unmatched ambition to improve internal creative processes.
My approach
Behind every computer screen is a human being. That's the first thing I keep in mind when I'm working. I want to make sure everything I do has a humanistic element behind it. I let my creativity and organizational skills take the limelight, but I keep it all in check just by offering a welcoming, warming tone.
BACK TO BLACK FRIDAY
A survey commissioned by UserTesting explored the topic of Black Friday and Cyber Monday, asking respondents about their shopping habits and attitudes to the annual shopping ‘event’.
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PIZZA PURVEYORS
For this earned media campaign on behalf of Donatos, we wanted to find out what makes pizza-loving Americans tick.
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© Joe Staples 2023